Bøger af Bernhard Schroeder

STARTUP CULTURE MINDSET A Primer to Building an Amazing Culture and Tribe was written for startup founders or executives who aspire to create an amazing team that buys into the mission. The key is to understand that the founder of a startup or leaders of a company determine the culture on purpose. And in order to do that well, you have to understand the key elements of a culture framework. Based on 20 years of company creation, leadership and observation, I will share with you the key elements of a culture framework: ‣ Leadership: Led by the founders or key leaders of a startup. ‣ Mission: The goal of the startup from a customer point of view. ‣ Values: The core values of the startup, usually determined by the leadership. ‣ Freedom/Accountability: The key mantra to any successful startup. I will delve into each of these four areas of the culture framework in the book. What you can expect from this book is research and knowledge on culture, a defined culture framework, insights from some amazing company founders and quite a few takeaways that you can incorporate immediately into your daily life. For example, you don't become a leader just because you launch a startup or lead a division in a company. You have to acquire years of knowledge, experience and mentor-based insights as a great follower. Those are things you could be doing right now. Your ultimate goal is to establish the framework for an amazing culture before you actually launch the startup. Then when you recruit your first employee, you will know what type of person you are looking for, not based on a skill set, but based on fitting into your culture. The people you recruit will be critical to your success and they need to feel they are setting out on a powerful mission, guided by great leaders, supported by solid values and fueled by a freedom and accountability atmosphere, all to help your customers attain their goal. If a potential recruit does not fit into this type of culture, regardless of skills, don't hire them. Long term, they will disruptthe "tribe" of your other employees and dysfunction will occur. Do everything you can to keep these people out of your company even if it means you still approve of final recommended hires with a "culture" interview. One final thought on the critical importance of creating a great "tribe" for your startup. Quite a few Silicon Valley investors have said this when investing in a startup team. "Give me a great startup team with even a mediocre idea over a weak team with a great idea every time. Because a great team will know when to pivot and they will trust each other to execute. A weak team will simply fail."

Brands and Bulls**t. Excel at the Former and Avoid the LatterA Branding Primer for Millennial Marketers in a Digital Age By Bernhard Schroeder (Author)Brands and Bulls**t is the first branding book written exclusively for Millennial marketers and entrepreneurs to provide insights and tools on how to purposely create a digital brand. The kind of brand that ultimately creates such a powerful "feeling" in a customer's "mind and gut" that they feel there is no substitute for your product or service. Brands and Bulls**t. Excel at the Former and Avoid the Latter strips away the mystery of branding and gives you a branding primer necessary for every digital marketer or entrepreneur. This new branding book offers you the insight and tools to learn how to excel at branding. It is filled with over twenty years of expertise working with some of the best brands and branding experts in the world. Add wisdom, knowledge and value to your marketing or startup career. In an enlightening two-hour read you'll learn: -Understand what branding in a digital world really means-Learn how to create a powerful brand that creates a customer "feeling"-How to quickly create a brand plan with the BrandPlanr(R)-Create specific brand strategies that really work in the marketplace-Review ten possible brand strategies and understand their potential-Understand how positioning and category ladders work and why-To utilize tools like brand decision trees to simplify complex brand choices-Create a branding strategy for a client or company that targets a blue oceanA powerful new marketing book on branding written for today's digital marketers and entrepreneurs. It's about time. Digital marketers have all the online tools ever imagined to create marketing campaigns for their brands. But they lack the branding knowledge to excel as brand experts. Brands and Bulls**t. Excel at the Former and Avoid the Latter was written specifically for digital marketers to give you the branding tools and insights you deserve. Insights learned from working with the best brand experts in the world. Now they are being shared with you.

Fire Your Creativity and Fuel Your Career! What if you could brainstorm innovative solutions to your company's challenges? What if you could dream up new businesses that capture emerging markets? What if you could tap your own creativity and ignite your career? The truth is, you can! Analytical thinkers, numbers people, non-artists--everyone can generate imaginative ideas. All it takes is letting go of the "I'm-not-creative" mindset and putting a proven process to work for you. Using his CreativityWorks framework, creativity and innovation expert Bernhard Schroeder explains how to break out of your mental box, adopt a growth mindset, reignite natural curiosity, and move step by step through a set of exercises that help individuals and teams: - Fuel creativity through a proven framework - Create more relevant ideas in brainstorming sessions - Radically improve existing products or services - Find inspired solutions using IdeaGen, SCAMPER, Observation Lab, Tempero, the Phoenix List, and other tools From changing the physical workplace to spur interaction . . . to nurturing a culture that promotes creativity . . . to applying tools that generate more and better ideas, Simply Brilliant opens the door to spark your imagination and ignite your creativity.