Bøger af Bernice Kanner

While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation's disposable income. In Pocketbook Power noted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically transformed the face of advertising and marketing over the past several decades. Combining compelling demographic and statistical information with eye-opening and entertaining "tales from the trenches," she explores how the ad world has responded to a female-dominated marketplace. Industry sector by industry sector, Kanner describes successful approaches that have been used to reach women consumers of apparel, financial services, health care, technology, and more. An entertaining and informative look at how today's women-dominated marketplace is shaking up the status quo on Madison Avenue Anatomizes some of the most successful (and unsuccessful) women-oriented campaigns of all times

How much do you earn?Do you wipe your sweat off the machines at the gym?Consider yourself a fix-it man at home?Have you done "it" at work?Ever cheat on your taxes?Do you wax or pluck your eyebrows?Have you ever snooped in someone's medicine cabinet?When it comes to men, just what exactly is normal? How do you-or the man you love-behave compared to other guys? The fact is, men are both entirely predictable and utterly surprising. WHEN IT COMES TO GUYS, WHAT'S NORMAL? takes a look at who they really are, how they behave in the kitchen, bedroom, bathroom, office, driver's seat and wherever they happen to be on the planet.

When it comes to sex and love, how do you fit in? Are you...ahem, normal? Do you conform to the type, standard or pattern, the way MOST people do? In the bedroom--and elsewhere where we copulate--we're both entirely predictable and utterly surprising.*Would you try to conceive without your partner's consent if you wanted a baby?*What's sexier: suits, slacks, or jeans?*Do you slant to the right or left when kissing?*Have you ever lied to get a date?Marketing guru Bernice Kanner has spent many years researching how Americans love and lust to give us the statistics to satisfy our every curiosity. People talk about sex a lot--a worry about it even more. So pull up a chair and see how you compare...