Bøger af Betsy Atkins

Betsy Atkins, former CEO and experienced corporate director has candid and very practical advice for those who serve on the boards of big, complex enterprises. This 2017 third edition collection of her writing on boards includes essays on the mess at United Airlines that led to a viral video of a passenger being dragged off the plane, cyber-security, and the now-legendary "My 16 Days on the HealthSouth Board," with the details of her brief, turbulent stint as a director of a company facing (but not facing up to) massive criminal fraud charges. Atkins discusses problems from an executive trying to bribe a world leader to a marketing VP's porn site, traditional concerns of strategy, CEO compensation and succession, shareholder lawsuits, and up-to-the-minute issues of ESG, cyber-security, and social media.

Betsy Atkins finally shares her secret to getting on public company boards. In her book "Be Board Ready" she'll tell you how to build your brand, grow your network, and maximize your board interview for a board seat to get the offer. She'll help you prepare for board service and guide you on how to be a better board member. For CEOs and entrepreneurs, she shares how to make your board a strategic differentiator, truly accelerating your career and building your company. She wraps it up with a series of articles on board learnings and experiences. "Be Board Ready" is an insider's guide to getting a board seat and making the most of it.