Bøger af Bojana Ostoji¿

Digital marketing is the promotion and sale of products and services using online strategies. These activities are constantly evolving, aligning with the habits of Internet users. This implies that we must thoroughly understand online users. Therefore, it is necessary to be aware of their actions, habits, and interests. This knowledge is crucial for promoting our products, allowing us to focus on those who are most interested. This emphasis on targeted promotion is one of the main advantages compared to traditional promotional activities. Imagine if TV commercials could target only the audience interested in a particular advertisement. This is precisely what is possible on the Internet, making the famous marketing rule ¿ presenting the offer at the right time and in the right place ¿ even more critical. With new technologies and information at our disposal, we can effectively filter the audience to reach the target group. This capability is a key prerequisite for a successful business.

Branding is a marketing practice during which a company creates a name, symbol, or design that can be easily recognized as belonging to the company. It is important because it not only leaves a lasting impression on consumers but also lets your customers know what to expect from your company. This concept is often metaphorically likened to building a physical structure. Just like constructing a building from the foundation to the roof, branding involves the gradual development of a brand identity. Why is branding important?Branding is critical to business due to its overall impact on your company.Effective branding can alter the way people perceive your brand, attract new business, and enhance brand awareness.Strong branding generally leads to a positive impression of the company among consumers, increasing the likelihood of doing business with you because of the familiarity and perceived reliability associated with a trusted name.Once the brand is well-established, word-of-mouth will become the best and most effective advertising technique for the company.These revisions ensure the text flows more smoothly and improves clarity while retaining the original meaning and intent.