Bøger af Christian H Godefroy

A step by step guide to copywriting that sells, in letters, mails and web pages. How do you make someone open a letter or email, read its content and send you an order?How to write copy that sells ? This book provides the step-by-step guide for making more money with more orders. It is salesmanship in print: grab attention and make an instant sale.How to Write Letters that Sell is for everyone in direct mail and email marketing. It shows you how to write letters that are so compelling and so convincing that people hundreds of miles away will immediately want your product and be persuaded to give you their money in exchange for your product.In this book, you'll discover: How to avoid common mistakesThe secret weapon to opening letters or emailsThe most powerful words to use in copyThe best headlines - time proven !How to make your copy more readableHow to earn copywriting dollarsWhat drives people and how to use it to sellAll the techniques that will make your reader act now.Christian Godefroy is one of the very few specialists of the direct mail and email marketing approach. He has worked with Gene Schwartz, Rodale Press and Gary Bencivenga. He made over 1 million dollars in royalties with one sales letter. And wrote many other.In How to Write Letters that Sell, he reveals the secrets of his success and shows you how to incorporate his winning techniques into your own copy.Packed with information and advice, and dozens of eye-catching headlines and selling phrases, How to Write Letters that Sell is essential reading for everyone who wants to turn a simple email or web page into an effective sales tool that produces results every time.

Transform difficult relations, complex issues and ideas down to concise actionable material.The problem with difficult people is that, well, they are difficult… and they are everywhere : in the cafe, at the office, in stores or at school. But with the ability to recognize them for what they are, to protect yourself against them and to turn their defences upside down, you can reach your goals.Sadly most people don't know how to cope with difficult people. Either they are contaminated by the agressivity or negativity, or they get into a verbal fight with these difficult persons. Sometimes, they even lose faith and try to go around the difficulties, but that can only last so far.But you can make difficult conversations painless.There are different kinds of difficult people, and what you'll learn first in this book is to recognize them for what they are. You won't be able to cure them, they would have to go into therapy, most of the time, to become better selves. But you'll also find your weapons to overcome the obstacle that these aggressive, negative or just silent people erect on your path. Working in stages to assess the situation and the profile of the difficult people you face, you'll be able to shield yourself and turn their shortcomings into an opportunity for both of you.You can reach your objectives, without resorting to force. You have a number of weapons at your disposal, whose effectiveness will astonish you, once you learn how to use them.Whatever type of difficulties you encounter, you need a strategy to deal with difficult people effectively, and make the occasions a cause for success instead of for failure.Here's what you're going to learn inside: What if others consider you a difficult person... Recognizing the aggressive type Overcoming the negative type Opening up the Clam type Verbal Ping Pong or The Dangers of Playing Offense Four Important Stages The Weapon of Words Shields and Inner Strength The Supreme Weapon: Humour! How will this book improve you : Never fall for people's dirty argument tricks. Always find the better arguments to stop confrontation. You'll radiate positivity, a positivity that circles and comes back to you. You'll listen to people in a way that makes them confident about you Finally, dealing with difficult people also means dealing with your own fears - dispelling those old demons, and making your life a harmonious experience that others can share in and admire. Your relationships will improve and grow with ease, trust and honesty. Know exactly how to capitalize on your strengths and minimize your weaknesses with others. It's time to break out of your rut and discover what it takes to cope with difficult people. Don't hesitate to pick up your copy today by clicking the BUY NOW button at the top of this page!