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  • Sponsor- and Country-Related Predictors of Sponsorship Effectiveness af Christian Lucas
    Sponsor- and Country-Related Predictors of Sponsorship Effectiveness
    - Sponsorship in a National and International Environment
    af Christian Lucas
    681,95 kr.

    Christian Lucas investigates the effectiveness of sports sponsorships. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions.

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