Name: Sponsor- and Country-Related Predictors of Sponsorship Effectiveness
Price: 704.95 DKK
Availability: InStock
Author: Christian Lucas
ISBN: 9783658076832

Sponsor- and Country-Related Predictors of Sponsorship Effectiveness af Christian Lucas

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Christian Lucas investigates the effectiveness of sports sponsorships. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions.

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Sprog:
Engelsk

ISBN:
9783658076832

Forlag:
Springer

Indbinding:
Paperback

Sideantal:
185

Udgivet:
31. oktober 2014

Udgave:
2015

Størrelse:
210x148x12 mm.

Vægt:
2753 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 29. november 2024

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Christian Lucas investigates the effectiveness of sports sponsorships. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions.

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