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The narrative spell cast over politics and societyPolitics is no longer the art of the possible, but of the fictive. Its aim is not to change the world as it exists, but to affect the way that it is perceived. In Storytelling Christian Salmon looks at the twenty-first-century hijacking of creative imagination, anatomizing the timeless human desire for narrative form, and how this desire is abused by the marketing mechanisms that bolster politicians and their products: luxury brands trade on embellished histories, managers tell stories to motivate employees, soldiers in Iraq train on Hollywood-conceived computer games, and spin doctors construct political lives as if they were a folk epic. This ';storytelling machine' is masterfully unveiled by Salmon, and is shown to be more effective and insidious as a means of oppression than anything dreamed up by Orwell.
This page-turning biography follows in the footsteps of a forgotten legend of the Russian Revolution. Yakov Blumkin claimed to have had nine lives. He was a terrorist, the assassin of the German ambassador Wilhelm von Mirbach, a poet close to the avant-garde, a member of Cheka, a military strategist, a secret agent, and Leon Trotsky's secretary. Executed in 1929 on the orders of Stalin at only twenty-nine years old, he has continued to inspire a powerful curiosity: Since the fall of the Soviet Union, Russian Internet users have been adopting "Blumkin" as a pseudonym, and wild rumors and falsehoods about his extraordinary life abound today. With a trove of manuscripts, documents, rare photographs, and personal souvenirs, writer and researcher Christian Salmon sets out to reconstruct the shadowy past of this multi-faceted figure.
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