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In the tradition of Charles Duhigg’s The Power of Habit, a wise and fascinating book that shows us how “we can make deadlines work for us instead of the other way around” (The Wall Street Journal).Perfectionists and procrastinators alike agree—it’s natural to dread a deadline. Whether you are completing a masterpiece or just checking off an overwhelming to-do list, the ticking clock signals despair. Christopher Cox knows the panic of the looming deadline all too well—as a magazine editor, he has spent years overseeing writers and journalists who couldn’t meet a deadline to save their lives. After putting in a few too many late nights in the newsroom, he became determined to learn the secret of managing deadlines. He set off to observe nine different organizations as they approached a high-pressure deadline. Along the way, Cox made an even greater discovery: these experts didn’t just meet their big deadlines—they became more focused, productive, and creative in the process. An entertaining blend of “behavioral science, psychological theory, and academic studies with compelling storytelling and descriptive case studies” (Financial Times), The Deadline Effect reveals the time-management strategies these teams used to guarantee success while staying on schedule: a restaurant opening for the first time, a ski resort covering an entire mountain in snow, a farm growing enough lilies in time for Easter, and more. Cox explains how to use deadlines to our advantage, the dynamics of teams and customers, and techniques for using deadlines to make better, more effective decisions.
Following on from the successful first edition (March 2012), this book gives a clear explanation of what LTE does and how it works. It assumes no more than a basic knowledge of mobile telecommunication systems, and the reader is not expected to have any previous knowledge of the complex mathematical operations that underpin LTE.
The third generation (3G) cellular system UMTS is advanced, optimised and complex. The many existing books on UMTS attempt to explain all the intricacies of the system and as a result are large and equally complex. This book takes a different approach and explains UMTS in a concise, clear and readily understandable style. Written by a professional technical trainer, and based on training courses delivered on UMTS to telecommunication companies worldwide, Essentials of UMTS will enable you to grasp the key concepts quickly. It assumes no previous knowledge of mobile telecommunication theory, and is structured around the operation of the system, clearly setting out how the different components interact with each other, and how the system as a whole behaves. Engineers, project managers and marketing executives working for equipment manufacturers and network operators will find this concise guide to UMTS invaluable.
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