Bøger af Claudio Mioranza

This study sought to identify the purchasing behaviour of consumers in a virtual environment, more specifically users of the "facebook" social network. The study is exploratory in nature, as it seeks, in general, to understand the processes surrounding e-commerce, including the digital marketing process, which is essential for carrying out actions involving advertising mechanisms, with the aim of understanding how individuals' purchasing behaviour works in order to find better ways of approaching the public. To this end, a questionnaire was carried out using the "google forms" platform to analyse and understand the socio-economic profile, as well as the respondent's perception of and interaction with the various types of adverts, on the internet and social networks, which try to induce the individual to make a purchase of a good or service related to the work in order to obtain the results of this research. In this way, the analysis of purchasing behaviour in the virtual environment demonstrates the importance of understanding how advertising mechanisms affect respondents' purchasing behaviour in the virtual environment.

This work was guided by a bibliographic study, as the most appropriate methodological form for its development, with the main objective of an analysis regarding the concepts of service quality that can be offered in the restaurant segment. The criteria defined by Gianesi & Corrêa were observed for customer satisfaction and their perception of the quality of services. After the theoretical analysis it was sought to understand the importance of services in offering a differentiated service and maximum satisfaction, this decision will allow restaurant managers and other establishments that make up the food sector, to implement new actions for the development of continuous improvement, in the perspective of a true PDCA, or Planning, Execution, Control and Action. We tried to understand what is the best way to serve as a differential factor for a unique and memorable quality of service. It is hoped that this text can establish an essential milestone for any and all entrepreneurs in the restaurant and food service segment.

Estes 147 poemas foram escritos em um tempo distinto e único de minha existência, e retratam o mais sublime e nobre dos sentimentos que um ser humano pode viver e expressar: o Amor. A pessoa que me inspirou a esses versos é maravilhosa, única e especial e com Ela me sinto feliz e realizado. O amor é uma expressão serena do que podemos viver e ser, e somente por amor conseguimos atingir a nossa plenitude de vida.