Bøger af Cliff Bowman

This text by Cliff Bowman and David Asch is designed for courses in strategic management, business strategy and business policy. The book avoids an overly theoretical approach, concentrating instead on new ideas concerning the content and process of strategy and blending this with empirical findings in the area.

This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers.