Bøger af Daniel Walsch

The organizational spokesman has come to fill a vital need in a culture that values a sense of connection between those who provide services and those who seek them. It is the skilled organizational spokesman who maintains this connection, most often in a highly visible way. Organizational Spokesmanship draws on research and insights from professionals to discuss the functions of the organizational spokesman from a range of perspectives. Each of the chapters focuses on a specific aspect of the role to help readers understand and appreciate the skills and challenges. Case studies give readers the opportunity to see how the target skills and functions are manifested in the real world. Topics covered in the text include the need for an organizational spokesman, agenda-building and persuasion, crisis communications, the natures of the audience and the media, commercial and political speech, and defamation and libel. Each chapter features an interview with a professional, which serves to demonstrate the range of the field in both the private and public sectors.Organizational Spokesmanship is an ideal text for communication courses and media courses. Daniel Walsch earned his Ph.D. in communication at George Mason University. Currently he teaches for the university's communication department. During his time at George Mason, he has also served in the Office of University Relations as the director of media relations, the executive director of university relations, and the press secretary. Dr. Walsch has been recognized as Outstanding Supervisor and the Adjunct Instructor of the Year. In addition to his academic responsibilities, he maintains a blog on the importance of communication.

The great success of George Mason University¿s men¿s basketball team in the 2006 NCAA tournament and the multiple shootings that occurred at Northern Illinois University in 2008 placed high demands on both institutions. Both situations fit the definition of a crisis and, as result, required leaders of the two universities to initiate appropriate actions. Steps the two took, however, included minimal linkage to their institution¿s overall strategic communication plans. To address this issue, a qualitative case study was conducted in which key leaders from both institutions were interviewed about their first-hand experience with the 2006 and 2008 crises, including perspectives on possibly linking the two communication plans.

Explains the evolution of media relations over the past decade. This book provides insight into how public relations practitioners can work most effectively with journalists in today's world of economic limitations, social media, and at times, opposing priorities and agendas.

Looks at the fundamental needs that drive us as human beings, and explores how those needs help determine the way we communicate. Rather than focusing on public relations and communication as strategies for promoting a product or representing a client, the book examines them on a very human, day-to-day level as they appear through the lens of history.

A compilation of entries from the blog of the same name. Taken together these clear, concise essays make the case for the relevance of real, meaningful, effective communication in both professional and personal life. Themes presented include relationships, communication in the classroom and on the job, communication for self-improvement, and leadership.