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Identifies research opportunities related to market response and marketing mix models falling under four broad areas: "new" or under-studied inputs and/or "richer" measures of inputs constructs; explicitly accounting for the process linking inputs to outputs; "new" or under-studied dependent variables; and under-studied or emerging contexts.
Explores ramifications and extensions of a $q$-difference operator method first used by L J Rogers for deriving relationships between special functions involving certain fundamental $q$-symmetric polynomials. This work also presents expansions of certain generalized basic hypergeometric functions in terms of the symmetric polynomials.
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