Bøger af Elizabeth Kraus

Have you fallen for any of these little white marketing lies? "Our customers love us!" * "We provide exceptional customer service!" * "Our employees set us apart!" * "Word of mouth is our best marketing!" Little white marketing lies are common misconceptions that many well-meaning business owners claim to be true, but which usually aren't. In fact, these little white marketing lies might even be standing between your business and success. From the author of 365 Days of Marketing comes Little White Marketing Lies. Little White Marketing Lies can help you put these and other little white marketing lies to the test, enabling you to: identify the true strengths and weaknesses of your business and put your business in the best position to succeed in the future.

There are lots of resources available for those who want to gain an in-depth knowledge of traditional marketing, branding, communications, social media marketing, viral and word-of-mouth marketing, holding events and the like; but there are few resources that marry creative, practical ideas and content to the 'how-to' of 'what to do' every day when it comes to marketing. That's where 365 Days of Marketing comes in. 365 Days of Marketing can be used by anyone to get followers, stimulate referrals and build business. Beyond that, it will put "marketing" into a new light for non-marketing professionals. 365 Days of Marketing will give you everyday-sized, practical 'nutritious helpings' of marketing concepts--you'll see how marketing actually fuels nearly every aspect of your business. Marketing doesn't have to be your passion. If you are passionate about your customers, your employees and your business, utilizing 365 Days of Marketing will help you build a bigger role for your business in the lives of your clients, develop customer loyalty and employee engagement, stimulate referrals, increase brand awareness and the influence you have in your community using traditional, social media, community and event-based marketing.

The 2012 Marketing Guide for stylists, booth renters and independent salon owners was created to help beauty industry professionals become more profitable through effective, creative marketing. Learn about marketing -- fast! Develop your own personal brand for professional success. Discover your core strengths and use them to get ahead. Provide better client services and experiences. Get referrals and stimulate real word of mouth marketing. Use this calendar to plan, track and keep your marketing momentum, all year long. In it, you'll find hundreds of marketing ideas and the inspiration you need to build a bigger role for your business in the lives of your clients.

Can you really grow a salon with a $100 marketing budget? In "Growing Your Salon on a $100 Marketing Budget" I lay out a salon marketing plan that accounts for the most effective marketing channels and show you what I would do "if it were me" to achieve brand awareness, client acquisition, customer education, referrals and more. I'll tell you in detail how I would spend a $100 marketing budget over the course of one month, showing you a detailed plan for social media (including a month's worth of sample social posts), email marketing, how to add content to your website that helps your salon get found online, and talk about the different ways networking and memberships can help you grow. I'll get the job done quickly, and my plan will be on-budget and require less than half of the time-investment small business owners usually spend on marketing each month. What is Growing Your Salon on a $100 Marketing Budget? This salon marketing guide was created after I did a presentation at my local Chamber - The Chamber Collective in Bonney Lake, on how to market a business on $100 a month. The presentation was so well received that I decided to expand the guide with examples created for a fictitious hair salon so that readers could see how all the pieces fit together when it comes to using the most effective marketing channels in the most effective - and efficient - ways to promote a salon, stylist's, salon suite's or booth renter's professional beauty services. What it is: short - you'll read it once fast, then as you begin to develop your salon's marketing plan, you'll revisit specific ideas down and dirty - this is not a marketing textbook, it's a sample salon marketing plan a quick guide to the things salon owners need to know about marketing (you know hair, I know marketing) filled with practical "do this" style examples - not theory or technical details the type of salon marketing plan you would pay a consultant $$$$ to sit down, design and execute a salon marketing plan with tactics you can share with your stylists and your webmaster in meetings and huddles What it is not: long - it's a quick read filled with what works best right now in salon marketing comprehensive (but you will find GREAT links to free resources to build your marketing knowledge) a book that should be judged by the number of pages inside a shortcut - you still have to do the work (or make sure the work gets done)

One of the few books of its kind, written specifically for salon and spa professionals, Make Over Your Marketing is a practical guide to salon and spa marketing. Learn how to make your marketing work to build your client base, sell more retail, generate more referrals, have more fun -- and to build a bigger role for your business in the lives of your clients. Each chapter gives guidelines for establishing or making over a specific aspect of salon and spa marketing. And each chapter is packed with a variety of unique ideas that will help you craft compelling promotions, events and an overall marketing plan for your business -- for years to come. This book is a must-have for beauty industry professionals! It will be a valuable source of inspiration, guidance and ideas for owners, managers and established industry professionals as well as for recent graduates who want to begin building their own client base.

"Extremely well done... will universally be referred to, not by its title, but as 'Kraus's Companion'..." -Transactions of the C. S. Peirce Society