Bøger af Gabe Zichermann

Audiences are distracted - no matter where they sit or to whom they are listening. More than ever, it's important to hone messages to reach audiences effectively. Here, communications expert Gabe Zichermann helps readers develop techniques to pitch, speak, or lead meetings wit...

Gamification: It's the hottest new strategy in business, and for good reason - it's helping leading companies create unprecedented engagement with customers and employees. This book gives you full access to The Gamification Revolution app - a new way to optimize and enhance your experience with videos, tips, and social tools.

Advertising is dead. So how to you reach your elusive, media-cynical, social media-obsessed customers? With games. Game-Based Marketing makes professionals aware of how pervasive games are today, how large a role they are playing in business marketing, and how to better use "funware" to create an engaged and loyal customer base.