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Game-Based Marketing - Gabe Zichermann - Bog

- Inspire Customer Loyalty Through Rewards, Challenges, and Contests

af Gabe Zichermann
Game-Based Marketing af Gabe Zichermann
Bag om Game-Based Marketing

Advertising is dead. So how to you reach your elusive, media-cynical, social media-obsessed customers? With games. Game-Based Marketing makes professionals aware of how pervasive games are today, how large a role they are playing in business marketing, and how to better use "funware" to create an engaged and loyal customer base.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780470562239
  • Indbinding:
  • Hardback
  • Sideantal:
  • 240
  • Udgivet:
  • 16. april 2010
  • Størrelse:
  • 160x236x23 mm.
  • Vægt:
  • 430 g.
  • 2-3 uger.
  • 19. december 2024
Forlænget returret til d. 31. januar 2025

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Game-Based Marketing

Advertising is dead. So how to you reach your elusive, media-cynical, social media-obsessed customers? With games. Game-Based Marketing makes professionals aware of how pervasive games are today, how large a role they are playing in business marketing, and how to better use "funware" to create an engaged and loyal customer base.

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