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When managers and marketers outline their social media strategies, they often plan for the right hook - their next highly anticipated sale or campaign that's going to put the competition out for the count. Right hooks, after all, convert traffic to sales. This book offers a blueprint to social media marketing strategies that really works.
Gary Vaynerchuk has captured attention with his multi-faceted approach to personal branding and business. After utilizing traditional advertising techniques to build his family's local wine business into a national industry leader, Gary leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog.
Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why thats even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthierand not just financiallythan they ever imagined possible by following Crush It principles. The secret to their success (and Garys) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. Thats what Crushing It! teaches readers to do.In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but its not about getting rich. Its a blueprint to living life on your own terms.
Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion. Dick Costolo, chief executive officer, TwitterGary Vaynerchuk, the New York Times bestselling author and creator of Wine Library TV, is back with a bold and expansive look at the evolution of today's marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. In this groundbreaking follow-up to the bestselling Crush It!, Vaynerchukone of Bloomberg Businessweeks 20 People Every Entrepreneur Should Followlooks beyond a numbers-based analysis to explore the value of social interactions in building our economy.
The bestselling author draws from his popular #AskGaryVee show to offer surprising, often outrageous, and always useful and honest answers to everything you've ever wanted to know?and more?about navigating the new business worldGary Vaynerchuk?the inspiring and unconventional entrepreneur who introduced us to the concept of ?crushing it??knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to build a millions-strong fan base that continues to grow. #AskGaryVee showcases the most useful, surprising, and thought-provoking questions Gary has addressed on his popular show. He distills and expands on the show's most urgent and evergreen themes?including marketing, entrepreneurship, and management?with his trademark practical, timely, and timeless advice. Gary also offers unexpected insights on complex issues that affect everyone in the workforce, from the value of a traditional education to the best investment strategies. And Gary gets personal, sharing new stories and lessons learned from years of working in a family business, raising children, getting healthy, and just being GaryVee. He'll even help you buy a good bottle of wine.Whether you're launching your own company, working in digital media, starting your first job, or looking for inspiration, #AskGaryVee is your essential guide to making things happen in a big way. I've always known what it takes to succeed in the trenches, but now with the hands-on experience of growing two businesses, one from scratch, I also know what the aerial view looks like, and what works best when you're responsible for creating culture, developing careers, and managing clients in a company that seems to double in size by the day.?