Bøger af Gerrit Heinemann

All estimates indicate that the Internet boom will continue in the coming years and that brick and mortar retailers in particular can profit from this boom. Ten years ago, scholars and practitioners assumed only certain types of products, such as books or software, would sell well. The development of online retail has taught us something very different, however: Every product category can be sold online, and the more unwieldy the products and the more consultation support they require, the more suc cessful they are on the Web. The need for current information about online retail is quite high. Yet the number of actual resources providing information about these new Web developments is limited, and many sources are out of date, given the dynamic nature of the Internet. The German edition of this work resonated equally well with both scholars and practi tioners. In the following English edition, the basic figures used have been updated and international best practice cases were added. Furthermore, in the second chapter, special consideration was given to the aspects of innovation and transformation. In conclusion, we would like to point out that it was of critical concern for us to pro vide a bridge between theory and practice with this book, and to make it available to an international readership. If we have failed to satisfy this requirement, we ask for leniency but also for your feedback. Mönchengladbach Gerrit Heinemann Düsseldorf Christoph Schwarzl VII Table of Contents Foreword.............................................................................................................................VII Abbreviations.....................................................................................................................XV

Dieses Buch prasentiert Entwicklungen und Zukunftstrends im E-Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden gepragt ist. Gerrit Heinemann beleuchtet E-Commerce-Geschaftsmodelle, Kanalexzellenz sowie Erfolgsfaktoren wie digitale Zeitvorteile und Kundenzentrierung. Er analysiert die digitalen Herausforderungen und zeigt die Konsequenzen und Chancen fur den Einzelhandel auf. Anerkannte Best Practices veranschaulichen, wie erfolgreicher Digital Commerce funktioniert und was die Lessons Learned"e; der letzten Jahre sind. Neu in der 9. AuflageIn der 9. Auflage wurden alle Kapitel uberarbeitet. Zahlreiche neue Kapitel - u. a. zu den Themen B2B, neue digitale Services oder auch Systemlosungen fur Online-Handler - kommen hinzu.

This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are.The 13th edition describes which new approaches will shape the future of online retail and which developments will remain long-term issues. While, for example, app and smartphone commerce, including mobile payment, continue to be long-running issues, the environmental issue is coming at online commerce with a concentrated charge. This means that people's growing need for more sustainability and consideration for the environment hasnow also arrived in e-commerce. This work is therefore devoted to sustainable e-commerce in the context of online logistics, which runs counter to the new trend towards quick commerce. The topics of climate neutrality and returns management are also increasingly coming into focus. In addition, current topics such as the marketplace theme and social commerce will be explored in greater depth. Furthermore, numerous new legal requirements are taken into account, which place increased obligations on marketplace operators in particular. The content- Meta-targeting and business ideas in online retailing- Business model of online trade- Forms of online trade- Business systems and benchmarks in e-commerce- Best practices and risks in online retailing

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.

This book shows stationary retail a way to reinvent itself after Corona, in order to be able to survive against the strong competition of online retail. The focus is on the central issues that will shape the retail of the future. For example, brick-and-mortar retail in particular must now work with intelligent systems based on data and adopt or even surpass methods that the large online marketplaces have been using successfully for a very long time. In this regard, artificial intelligence also plays a major role in retail. This is not just about automation and robots taking over tasks, but also about instruments and machines being able to learn and draw conclusions themselves in all retail functions. This is becoming increasingly difficult because our shopping and search behavior is constantly changing. Therefore, a customer should receive intelligent recommendations in the store, which are also based on his already known interests and behavior patterns.  Gerrit Heinemann shows how intelligent action can save stationary retail in city centres and shopping centres.The content- From stationary Retail to intelligent Retail- Threats to the stationary retail trade- Basic requirements and manifestations of intelligent Retail- Examples of intelligent retail of the future- Risks for intelligent Retail  

Social, Local, Mobile

Dieses Buch geht auf die besonderen Herausforderungen an den stationären Handel im digitalen Zeitalter ein. Anliegen von Gerrit Heinemann ist es vor allem, die lokalen Händler wachzurütteln und ihnen einen Weg aufzuzeigen, wie sie sich neu erfinden können. Diese haben nur eine Zukunft, wenn es ihnen gelingt, die Chancen des Internets zu nutzen. Dabei geht es nicht nur um einen zukunftsfähigen Online-Shop und seine Verknüpfung mit dem stationären Geschäft in Form von Multi-Channel-Services, sondern vor allem auch um zukunftsfähige Konzepte für die stationären Formate, damit Sie gegen die brutale Online-Konkurrenz eine Chance haben. Der Autor erläutert, wie der stationäre Handel neu erfunden werden und sich an den vom Kunden gelernten Erfolgsprinzipien des Online-Shoppings ausrichten kann. Dazu werden auch aktuelle Veränderungen im Kundenverhalten beschrieben und neue Wege zu einer Digitalisierung der Innenstädte sowie einer Neuausrichtung der Shoppingcenter aufgezeigt. Als Vorbilddient die Umsetzung der von Amazon erfundenen Kundenzentralität sowie der ultimativen Usability für Stadt und Handel der Zukunft. Der Inhalt- Der stationäre Handel im digitalen Zeitalter- Herausforderungen des stationären Handels- Neuerfindung des stationären Handels- Digitale Innenstadt und Shoppingcenter der Zukunft- Risk-Benefit im Handel der Zukunft