Bøger af Harry Beckwith

As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most important component of the sale is you. And in YOU, INC. Beckwith teams up with Christine Clifford (motivational speaker and former top sales executive) and they expand on this fundamental premise of selling, providing wonderful tidbits, anecdotes, and advice through his well-known home-spun writing style. The authors offer doses of humor and practical knowledge to anyone who wants to learn how to "seal the deal" and thrive in business.

Bestselling author Harry Beckwith reveals how businesses need to think, plan, communicate and best serve clients in this 'tool kit' for putting together an effective marketing plan.

From bestselling author and marketing guru Harry Beckwith, a guide to deciphering what it takes to motivate customers to choose you over the rest.

Selling The Invisible is a captivating book penned by Harry Beckwith, a renowned author in the literary world. This book, published in 2012 by Little, Brown & Company, delves deep into the realm of marketing, offering readers a unique perspective on the subject. Beckwith's mastery in storytelling and his profound understanding of marketing make this book a must-read for anyone interested in the business world. Despite being published almost a decade ago, the insights provided in this book are timeless and relevant even today. The genre of the book is business and marketing, but Beckwith's writing style makes it accessible and engaging for a wide range of readers. Published by the prestigious Little, Brown & Company, Selling The Invisible stands as a testament to Beckwith's expertise and the publisher's commitment to bringing high-quality content to readers. This book is written in English.