Selling The Invisible - Harry Beckwith - Bog

Selling The Invisible is a captivating book penned by Harry Beckwith, a renowned author in the literary world. This book, published in 2012 by Little, Brown & Company, delves deep into the realm of marketing, offering readers a unique perspective on the subject. Beckwith's mastery in storytelling and his profound understanding of marketing make this book a must-read for anyone interested in the business world. Despite being published almost a decade ago, the insights provided in this book are timeless and relevant even today. The genre of the book is business and marketing, but Beckwith's writing style makes it accessible and engaging for a wide range of readers. Published by the prestigious Little, Brown & Company, Selling The Invisible stands as a testament to Beckwith's expertise and the publisher's commitment to bringing high-quality content to readers. This book is written in English.

SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.