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A SPUNKY, BABY HUMMINGBIRD learns that there's more world beyond his tiny nest. To play in that outside world, though, he has to learn to fly, which isn't as easy as it looks. However, with a dose of determination, along with some help from his momma, Dinky's dream of flying becomes a reality. Follow the journey, including real photos, of little Dinky's big adventure.
Explains IMC: what it is, what it means to you, and how to use it to power your organization's growth and financial success. This book shows you how to focus on identifying the right customers, determining their value, investing in them with communication programs, and then measuring the impact of and returns on those communication activities.
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