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IMC, The Next Generation - Don Schultz - Bog

af Don Schultz, Heidi Schultz
IMC, The Next Generation af Don Schultz
Bag om IMC, The Next Generation

Explains IMC: what it is, what it means to you, and how to use it to power your organization's growth and financial success. This book shows you how to focus on identifying the right customers, determining their value, investing in them with communication programs, and then measuring the impact of and returns on those communication activities.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780071416627
  • Indbinding:
  • Hardback
  • Sideantal:
  • 320
  • Udgivet:
  • 16. November 2003
  • Størrelse:
  • 162x235x31 mm.
  • Vægt:
  • 784 g.
  • 8-11 hverdage.
  • 15. Oktober 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af IMC, The Next Generation

Explains IMC: what it is, what it means to you, and how to use it to power your organization's growth and financial success. This book shows you how to focus on identifying the right customers, determining their value, investing in them with communication programs, and then measuring the impact of and returns on those communication activities.

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