Udvidet returret til d. 31. januar 2025

IMC, The Next Generation - Don Schultz - Bog

Bag om IMC, The Next Generation

Explains IMC: what it is, what it means to you, and how to use it to power your organization's growth and financial success. This book shows you how to focus on identifying the right customers, determining their value, investing in them with communication programs, and then measuring the impact of and returns on those communication activities.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9780071416627
  • Indbinding:
  • Hardback
  • Sideantal:
  • 320
  • Udgivet:
  • 16. november 2003
  • Størrelse:
  • 162x235x31 mm.
  • Vægt:
  • 784 g.
  • 8-11 hverdage.
  • 2. december 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af IMC, The Next Generation

Explains IMC: what it is, what it means to you, and how to use it to power your organization's growth and financial success. This book shows you how to focus on identifying the right customers, determining their value, investing in them with communication programs, and then measuring the impact of and returns on those communication activities.

Brugerbedømmelser af IMC, The Next Generation



Find lignende bøger
Bogen IMC, The Next Generation findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.