Bøger af Henry Kyambalesa

This book is mainly designed to update, as well as redefine, many traditional market­ing terms, principles and conceptual underpinnings which have apparently become irrelevant, unsuitable and/or obsolete in modern socioeconomic settings mainly due to innovations in business and marketing practices¿innovations which are dictated by changes in social, econom­ic, competitive, and technological condi­tions. It is a must-read for Marketing students, instructors, researchers, theorists, practitioners, and prospective marketers, and for govern­ment leaders whose official roles and preroga­tives have a direct bearing on the success and survival of business entities in their respective coun­tries, as well as casual readers who may have an interest in gaining an understanding of the nitty-gritty of any of the themes covered in the chapters of the book.

This book is designed to explore the fundamental challenges and imperatives for small business owners, managers and prospectors. The ultimate purpose of the book is to equip prospective and practicing entrepreneurs with the knowledge and skills that are critical to the management and day-to-day running of small and medium-sized enterprises (SMEs) in the 21st century. It is an easy-to-read piece of work that has the potential to bolster and rekindle readers¿ entrepreneurial zeal, as well as sharpen their entrepreneurial vision and judgment. The book is also essential for graduate and undergraduate programs of study and for seminars and workshops designed for both prospective and practicing entrepreneurs. Besides, it is ideal for executives in governmental and non-governmental agencies whose responsibility is to enhance the success and survival of SMEs. It has benefited greatly from an exploratory study designed to discern the common problems and pitfalls in starting and managing SMEs, and from a descriptive study based on secondary sources of data relating to a multitude of countries, including Canada, India, Zambia, South Africa, the United Kingdom, and the USA.

Examines how integration of national economies can be attuned to attaining the socio-economic goals and aspirations of member-countries. This book combines theory with application, enumerating the imperatives and initiatives governments will be forced to confront. It is suitable for educators and students in African development.