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  • Corporate Social Responsibility and Marketing Ethics af Honorata Howaniec
    Corporate Social Responsibility and Marketing Ethics
    af Honorata Howaniec
    462,95 kr.

    This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.

    Se mere
  • Corporate Social Responsibility and Marketing Ethics af Honorata Howaniec
    Corporate Social Responsibility and Marketing Ethics
    af Honorata Howaniec
    1.622,95 kr.

    This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.

    Se mere

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