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Corporate Social Responsibility and Marketing Ethics - Honorata Howaniec - Bog

af Honorata Howaniec

indgår i Routledge Studies in Marketing serien

Corporate Social Responsibility and Marketing Ethics af Honorata Howaniec
Bag om Corporate Social Responsibility and Marketing Ethics

This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032329222
  • Indbinding:
  • Hardback
  • Sideantal:
  • 226
  • Udgivet:
  • 24. februar 2023
  • Størrelse:
  • 156x14x234 mm.
  • Vægt:
  • 513 g.
  • 2-3 uger.
  • 23. januar 2025
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This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.

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