Udvidet returret til d. 31. januar 2025

Bøger af Irene C.L. Ng

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  • - A strategic approach
    af Irene C. L. Ng
    587,95 - 1.831,95 kr.

    Integrating both theory and real world practices, this book advances the concepts in pricing and revenue management for services. It also discusses the buyer as an individual, presenting the concepts behind what motivates purchase and the role of price within the motivation.

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