Name: The Pricing and Revenue Management of Services
Price: 587.95 DKK
Availability: InStock
Author: Irene C.L. Ng
ISBN: 9780415551953

The Pricing and Revenue Management of Services af Irene C.L. Ng

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In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.

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Sprog:
Engelsk

ISBN:
9780415551953

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
196

Udgivet:
30. april 2009

Størrelse:
231x154x18 mm.

Vægt:
314 g.

Leveringstid: 2-3 uger.
Forventet levering: 23. november 2024

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In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.

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