Bøger af Jacquie L'Etang

A critical introduction to this increasingly popular subject from one of the most highly regarded authors in the field. The perfect balance between theory and practice.

In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key polit

This book introduces students to the key concepts in Public Relations and draws on a wide range of interdisciplinary sources to encourage students to think critically about public relations as an occupation, to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.

The author asks: how did public relations develop in Britain and why? The question is answered through a narrative linking the evolution of British PR in the early 20th century to political, economic, social, and technological developments.The book highlights sociological issues and foregrounds the professionalisation of the occupation.