Bøger af James Ogilvy

A collection of journal essays about how scenario thinking uses the capacious space of the 'fold' to encourage thinking around alternative scenarios. It describes the 'nuts and bolts' of scenario planning, and outlines the steps involved in the practice of developing scenarios, and the key considerations to ensure successful scenario planning.

As it emerges from centuries of social, military, and political strife, China--which represents one fifth of the world's population and its third largest economy--is poised to play a major role in global business.