Bøger af John Boccuzzi

Differentiate yourself from the competition by seducing your customersIn a world where there's always a cheaper, faster product or service, how do you stand out against the competition?In The Art of Seducing Your Customers, John Boccuzzi Jr. introduces the S.E.D.U.C.E. framework, which teaches you how to build teams, rise above the competition, and deliver exceptional customer experiences that drive revenue and profitability.Step up and pay attentionEmpower your employeesDesign experience for acquisition and retentionUncover frictionConnect the dots between intention and expectationExpect competitors and the environment to changeJohn utilizes engaging storytelling, real-life examples, and expert interviews to teach you how to create memorable moments that will turn your customer into a raving fan of your brand.Key takeaways include:The importance of avoiding complacency and knowing when to pivotHow to be a friction hunter to continually create a smoother experience for employees and customersTraits you need to look for when hiring team membersHow to scale your team without losing passion for the customerEnsuring your team focuses on not just customer acquisition but also long-term retention and growthHow to ensure you stay aligned with your customer's needsHow Gen AI and technology will impact Customer and Employee experience and what you and your team can do to stay current and relevant