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Bøger af John M. McCann
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- The Marketing Workbench Laboratory Experience
1.097,95 kr. This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system.
- Bog
- 1.097,95 kr.
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- The Marketing Workbench Laboratory Experience
1.443,95 kr. This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system.
- Bog
- 1.443,95 kr.