Name: Expert Systems for Scanner Data Environments
Price: 1097.95 DKK
Availability: InStock
Author: John M. McCann
ISBN: 9789401057462

Expert Systems for Scanner Data Environments af John M. McCann

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This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system.

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Sprog:
Engelsk

ISBN:
9789401057462

Forlag:
Springer

Indbinding:
Paperback

Sideantal:
224

Udgivet:
6. oktober 2012

Udgave:
11990

Størrelse:
234x156x13 mm.

Vægt:
379 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 27. november 2024

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This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system.

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