Bøger af Jost Zetzsche

This book's 81 stories, essays, and ramblings, collected over the past 15 years, describe a world of translation where technology changes rapidly but where the translator remains the central figure, ever-savvier in using the tools of the trade and celebrating the diversity and power of language. The chasm may seem vast between the notion of translators as artists, bridge-builders, and cultural mediators on one hand and marketing specialists, entrepreneurs, and technology experts on the other. But translators are perfect examples of how to successfully combine these extremes in a world struggling to redefine itself with the rise of artificial intelligence. Rather than finding easy answers, the reader will be led on an often uneven path of discovery to find many examples where excellence, passion, and savvy are reliable guarantors of success no matter the outside circumstances. "As language professionals, sometimes we need tips and tricks, and sometimes we need a big-picture perspective on why our work is important in the world. In Translation Matters, Jost Zetzsche gives plenty of both. Need a tip on how various translation memory programs integrate machine translation? It's in this book. Wondering what role translators play in coining new words in specific languages? That's in this book, too. This compendium of Jost's writings is a great read for language professionals of all flavors!" Corinne McKay, Translator, ATA President 2017-2019 "If St. Jerome were to be reincarnated in the cyber era, he would manifest as Jost Zetzsche, a true giant of our profession in every way! No one else blends traditional craft and strong ethical values - from the finest Eastern ecstatics to Western wisdom - with cutting edge technology like him. These once avant-garde articles and essays are now timeless classics, and this collection will be read by this and many generations to come!" Henry Liu, Translator/Interpreter, President (2014-2017), International Federation of Translators (FIT) "What has remained constant in Jost Zetzsche's writings over the years-and what jumps off the page time after time in this collection-is not just his love of language, his dedication to the craft of translation, and his deep interest in translation tools and technologies, all of which are perfectly evident in these pages, but his passion for communicating about those things-with grace and wit and wonder and understanding-to his fellow translators. Jost reminds us throughout these essays that the goal of translators and their technologies is to bring people together, to foster community and to facilitate greater understanding." Jay Marciano, Director, Machine Translation, Lionbridge Technologies, Inc. "What happens when a passion for languages and a geeky intellect join forces in someone who can express both with an engaging style that is a joy to read? This book, a collection of essays and columns drawn from years of contributing to such publications as the ATA Chronicle, the Translation Journal and the Tool Box Journal. It is a source of information and inspiration for all who are involved in the art of language and the business of translation. Read each chapter and absorb it, or read the whole book straight through. Either way, you will be glad you did!" Donna Parrish, Publisher, MultiLingual

We who have grown up in societies that rely on written language find it hard to imagine being without one. Written language dominates how we're educated, how we work, and how we play and communicate with loved ones. Without our written language, we clearly would not be who we are.And yet, our approach to writing has changed in the last few decades. From handwriting as the dominant form of personal writing to typing in one and then many languages to voice recognition, we have moved away from a deep appreciation of the basic component of any writing system, the individual character. This appreciation, once honed in compulsory handwriting and calligraphy lessons, has now given way to a more detached, less hands-on approach to writing.This book attempts to rekindle that more personal relationship with some of the world's most beautiful written character specimens. While it's true that languages can thrive without writing-after all, more than half of the world's 3000 languages don't have writing systems and have still developed other sophisticated ways of transmitting communication-it's also true that if a language does have a successfully implemented writing system, that writing system and the language it expresses nourish one another.Many of the stories in this beautifully designed book illuminate that symbiotic relationship. Others illustrate our globe's marvelous multilinguality-a diversity that is increasingly under pressure from dominant languages and cultures. And every story that accompanies the breathtakingly beautiful depictions of writing samples bears witness to the genius of the human mind and its desire and need to express itself.Whether you're well versed in multilingual matters or have merely dipped your toe in another language, strolling through this book will educate you, amuse you, and rekindle or inflame a passion for language and its beauty.