Bøger af Judy Tham

A story of a family paying the price of an unapproved birth under China's One-Child PolicyWhat price does a family pay for an unapproved birth? Li Fu and Mei, farmers from a far-flung province seeking a livelihood in the capital, Beijing, flout the country's One-Child Policy by giving birth to a second daughter, Ying. Unable to pay the hefty penalty, their baby is forcefully taken by corrupted officials and sold to an orphanage, and is eventually put up for adoption. Stricken by grief, the family falls apart. Li, obsessed with finding his missing daughter, leads a dysfunctional and chaotic life with his eldest daughter Yan after his wife walks out of the family. Seventeen years passed before he eventually locates Ying in San Francisco. However, his dream of a reunited family is quickly crushed when Ying, now an all-American girl, cannot accept her biological family's un-American way of life. Intolerant of their behavior and illegal immigrant status, Ying does the unthinkable - calling the immigration department to deport her family back to China. Overcome with guilt and remorse, Ying decides to go to China to face her father and tell him the truth about their arrest and deportation. Told from the perspectives of the two sisters, this novel reveals the dark side of cross-cultural adoption and love between father and daughter. The story is inspired by actual accounts of missing children in China, some of whom were abducted by corrupted officials for profiteering.

Branding always seems to be shrouded with mystery. What is branding? How do we brand anything? Why can't we just leave it to the marketing guys?Are You Brand Dead? is a light-hearted and essential guide book for brand owners to help them unravel the mystery of branding and build a brand through a tried and proven methodology – the Creativeans BrandBuilder™. A brainchild of brand consultants Kimming Yap and Yulia Saksen, and writer Judy Tham, this self-guide is a practical companion for every CEO, entrepreneur, marketer, communication specialist and business student. It ensures that those who want to learn about branding can do so easily, less the industry jargon.The book also features step-by-step instructions on how to build a brand, self-assessments at the end of each chapter, and case studies on successful brands that offer insights on how branding has helped these companies in their respective industries.If you are looking to breathe new life into your brand or desperately seeking help to revive what is almost or already dead, Are You Brand Dead? is the answer to your problem. "...the book's brevity and focus will make it a valuable read." Publishers Weekly