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Section 1- Background Context41.1. Background Context 41.2. Motivation 51.3. Aims & Objectives 61.4. Method 6Section 2- Literature Review 72.1. What is meant by Medical Tourism? 72.2. Opportunities for Medical Tourism Sector in Developing Economies 82.2.1. Improving the Image 82.2.2. Quality Standards 92.2.3. Infrastructure 92.2.4. Simplication of Medical & Travel Services 92.3. Challenges & Threats for Medical Tourism in Developing Countries 102.3.1. Medical Problems 102.3.2. Legal Problems 112.3.3. Ethical Problems 112.4. Indian Medical Tourism Sector 122.5. Forms of Medical Tourism Services in India 132.6. Current Situation of Indian Medical Tourism Sector 132.7. PEST Analysis of Indian Medical Tourism Sector142.7.1. Political Factor 142.7.2. Economic Factor 142.7.3. Sociological Factor 142.7.4. Technological Factor 15Section 3- Case Studies 163.1. Case Study on Apollo Hospitals 163.2. Case Study on Escorts Heart Institute & Research Centre (EHIRC173.3. Max Healthcare 17Section 4- Analysis 194.1. Analysis 19Section 5- Conclusion & Recommendations225.1. Conclusion 225.2. Recommendations 23Section 6- References 24
Project Report from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: B, University of Bedfordshire, language: English, abstract: This theory into practice report is written on the topic of ¿Identifying certain characteristics of marketing strategy for Indian software development companies in entering Western European market¿. Main aim of this report is to identify certain characteristics that would permit Indian software companies to develop successful marketing strategies.It has been analysed that India has managed to hold India dominant position around the world in the software development field. It has been observed that the growth intensity of Indian software development industry is much higher than countries. It seemed to be difficult task for the companies to formulate strategies for entering foreign market for the very first time. And for this purpose these companies would have make several decision during this process.Usually, the process of foreign market entry follows different phases. When a company decides to make entry into foreign market, at a first stage if would have to decide which market shout it have to enter. When the particular market is selected then the company would to analyse that what sort of entry mode will be pursued. And at the last stage, the company would have to follow the operationalising of the market process.It has been learned that currently most of Indian software companies have been focused on providing general software development services rather than products. It has also been ascertained that when Western European companies would decide to outsource their projects/services to Indian software companies then they would intend on the utilisation of an offshore development center. it has been examined that certain problems (like differences in efficiency, meeting quality standards and deadlines) could be faced by the Indian software development companies while entering Western European market. It has been intended that there are six characteristics (lower psychical distance, developing relationships, acquiring knowledge about the target market, maintaining relationships with partners, reducing the price of its marketing offerings and determining its asset investment & risks) of marketing strategy that should be followed by Indian software development companies for making successful entry into the Western European market.
Master's Thesis from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: B-, University of Bedfordshire, course: MBA, language: English, abstract: This theory into practice final project is written on the topic of ¿Costs & Benefits for Raising Capital through Different Sources¿. Major aim of this theory into practice report would be to let know readers about all of form funding sources (that would make possible for the companies in meeting their working capital needs). It has been understood that the method or process of acquiring capital through different sources is termed as Financing Decision. The Corporations are actively recruiting financial managers mainly for the successful execution of financial decision. Generally, there have been various sources of funds that could be utilised by companies for meeting their working capital needs. It has been observed that with the utilisation of funds from different sources not only made possible for the underlying firm to survive through difficult periods but would help it in expanding its operations as well. All of these sources are classified in to five main classes: Internal Financing, Security Financing, Lease Financing, Loan Financing and other sources. Internal financing intends on the approach of reinvesting of company¿s earning either for meeting working capital needs or for expanding company¿s operations. Security Financing is all about issuing of company¿s shares of different kinds. A company could source capital through loan financing which is determined as an agreement that it would repay principal amount it to the lender in a specified time along with monthly interest payments. Lease financing is actually an agreement between two parties under which one party is interested in using other party¿s asset for a specified period. Venture capital is considered as relatively new source of finance. From an investor point of view, it is most risky investment. In accordance with trade credit, it is an option would be given to a company to procure goods by its supplier(s) without paying anything to them in advance. Overdraft is basically provided in a form of special facility to a company in any sector by banks to withdraw more cash from a company than an actual amount. It has been understood from the findings of this report that each source has positive and negative aspects. Company¿s management should have to analyse impact of each source on the company¿s position in the long term.
Research Paper (postgraduate) from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: B-, University of Bedfordshire, language: English, abstract: This theory into project report is written on the topic of "Marketing Products or Services to the Bottom of Pyramid (BOP) Consumers". Main aim of this report is to explore that to how much extent different MNCs have managed to target BOP consumers with their pursued marketing strategies. It has been intended that the concept of BOP has been defined numerous times by different authors. It has been observed that this untapped market has managed to grab the attention of various MNCs across the globe due to its vast opportunities. But the low purchasing power of consumers within this segment has provoked these MNCs to stay away from it. It has been predicted that the sheer size of this market would likely to lead towards profit and product innovation in coming years. Product element of marketing mix framework is all about the development of right product for the target market. Price is a financial element and it used to consider several factors (channel pricing, incentives and discounts) of underlying company. Promotion element is concentrating more on the underlying company¿s capability in relation to communicate with its exising and potential consumers. Placement is entirely concerned about all decisions incorporated in getting right product for the target marketplace. Marketing challenge know as acceptability is about an extend to invovled individuals in the compan¿s value chain process are willing to distribute, sell or cosume given product or service. Affordability challenge determines a degree to which company¿s products or services are affordable to the BOP consumers whereas, awareness is intended on the extent to which consumers are informed about the company¿s particular products or services. Last challenge (availability) measures an extend to which BOP consumers would able to buy and use a specified marketing offering.
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