Bøger af Katarzyna Szydlowska

Master's Thesis from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 2.1, Prifysgol Cymru University of Wales, language: English, abstract: This work examines why the clothing sales of Marks and Spencer have been falling in recent years and recommends a solution to minimize this issue that leads to the substantial financial losses. The work evaluates the internal and external environment of the company and concludes that the company must adjust a new strategy in order to compete efficiently in the industry. It is recommended to focus only on the basics which brought success in the 90¿s; stock with the third- party brands; merger with another company or focus only on the food business which is successful on the market.The work draws attention to the fact that in the 90¿s the profits from the sales of clothing peaked and topped £1 bn. In 2008, there was an increase in the clothing sales and the profits peaked again £1 bn. However, after that year the profit has been constantly falling. Further investigations reveal that the drop of sales coincided with the appearance of many businesses which produce similar goods at the same or lower price. Moreover, the visibility of growing competition from the online angle of the industry and the fact that M&S was a latecomer with introduction of the online store have negatively influenced the performance of the firm in the clothing sector.

Academic Paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 2.1, London School of Commerce, language: English, abstract: This paper will highlight how crucial the process of adapting the change is and its impact on Sony. Firstly, I will stress what the organizational change is and adduce various views. Secondly, I am going to analyse 4 types of changes: in people, strategy, technology and structure. Furthermore, I will emphasize the internal forces such as management, restructuring, intrepreneurship and the external ones such as competition, technological progress, social changes, hacking, economy, politics, which create the need for the change in the company. Finally, I will analyse the process of resistance to change, the reasons why the employees do not want to adapt the new things easily. I will also mention the number of techniques, which could help to prevent the resistance by employees in the future.

Research Paper (undergraduate) from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 2.1, Cardiff Metropolitan University, language: English, abstract: The purpose of this paper is to answer three questions of the case study. The text is strictly associated with the prosperity of alliances; therefore the term ¿strategic alliance¿ will be explained in the first instance. Furthermore, the business tool such as PESTLE, which is utilized to analyse the airline environment will be highlighted. It will be proven that the airlines prosperity strictly depends on political, legal, economic, social, technological and environmental factors. In addition, the alternative strategy for airlines such as mergers will be introduced. The examples of the airline mergers such as Delta-Northwest and Air France-KLM will be emphasized. Finally, the shared management, which is applied by Star Alliance, will be critically evaluated.

Academic Paper from the year 2017 in the subject Business economics - Operations Research, grade: 80%, University Of Wales Institute, Cardiff, language: English, abstract: The main goal of this paper is preparing a financial ratio analysis of the company Sainsbury's. The financial ratio analysis constitutes the most typical and broaden measurement to investigate the financial position of the company. The ratio examination is utilized to present the performance of the enterprise or compare its results with other firms over the time. Nevertheless, the ratio analysis is just a simple calculation of the firm¿s financial state and does not embrace details for instance the business¿ size. Sainsbury¿s is the second largest supermarket chain with the 16.9% share in the retail sector in the United Kingdom. The enterprise was established in 1869 by John James Sainsbury and in 1922 it became the largest grocery store in the UK. Furthermore, the company was an early adopter in the self-service in Britain. In 1995, the Sainsbury¿s position dropped to the third place with the Tesco as a leader on the market and Asda in the second place. However, in 2014 Sainsbury¿s regained its position and came in the second place. The holding firm (J Sainsbury plc) is consisted of three departments such as Sainsbury¿s Bank, Sainsbury¿s Argos and Sainsbury¿s Supermarkets Ltd with the headquarter in Holborn Circus in London. The greatest number of company¿s shares has Qatar Investment Authority (25.9%); Lord Sainsbury of Turville holds 4.99% of the stake; Judith Portrait (trustee of charitable trust) holds 3.92% of the shares and Sainsbury¿s family has 15% of the stake. The company runs under three formats such as supermarket, convenient store- Sainsbury¿s Local and online shopping service. The present CEO of the enterprise is Mike Cope. The Sainsbury¿s presence is visible in London Stock Exchange and FTSE 100 Index.

Bachelor Thesis from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 80%, , language: English, abstract: This study will examine factors such as customer satisfaction, corporate social responsibility, service quality and loyalty programs that have crucial impact on customer loyalty. The research will focus in particular on customer¿s loyalty in Marks and Spencer in London. The phenomenon of loyalty has met with great deal of interest from researchers in recent years. Customer loyalty indicates sense of belonging or identification with the service or products of the organization. These feelings affect customer behavior directly and lead to repurchase goods and recommend them to others. In general, customer loyalty constitutes a complex issue to analyze since it contains many dimensions.

Case Study from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 2.1, Cardiff Metropolitan University, language: English, abstract: This paper will highlight the importance of diversity. Firstly, I will explain, what diversity is in general. Secondly, I will focus on the diversity¿s impact on the workforce. I will emphasise benefits and drawbacks of this phenomenon. I will also adduce some models associated with diversity. Furthermore, I will stress the main issues associated with diversity in Google. I will introduce the situation of women and ethnic groups in this enterprise. In addition, I will stress the initiatives, which Google is involved in and recommend some actions, which company should take to encourage more individuals to technical industry.

Case Study from the year 2018 in the subject Business economics - Operations Research, grade: Distinction, London School of Commerce, language: English, abstract: Research questions: What are the major problems facing Vaxess Technologies? What are the factors that generated these issues? What can be done to enhance the current state of Vaxess Technologies?