Bøger af Malcolm Gladwell

A Best Book of the Year: The Financial Times, Bloomberg, Chicago Tribune, and Detroit Free PresMalcolm Gladwell, host of the podcast Revisionist History and author of the #1 New York Times bestseller Outliers, offers a powerful examination of our interactions with strangers -- and why they often go wrong.How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think he could trust Adolf Hitler? Why are campus sexual assaults on the rise? Do television sitcoms teach us something about the way we relate to each other that isn't true?While tackling these questions, Malcolm Gladwell was not solely writing a book for the page. He was also producing for the ear. In the audiobook version of Talking to Strangers, you'll hear the voices of people he interviewed--scientists, criminologists, military psychologists. Court transcripts are brought to life with re-enactments. You actually hear the contentious arrest of Sandra Bland by the side of the road in Texas. As Gladwell revisits the deceptions of Bernie Madoff, the trial of Amanda Knox, and the suicide of Sylvia Plath, you hear directly from many of the players in these real-life tragedies. There's even a theme song - Janelle Monae's "Hell You Talmbout."Something is very wrong, Gladwell argues, with the tools and strategies we use to make sense of people we don't know. And because we don't know how to talk to strangers, we are inviting conflict and misunderstanding in ways that have a profound effect on our lives and our world.

Mødet med andre mennesker er aldrig ligetil, og det kan let ende i misforståelser. Malcolm Gladwell stiller skarpt på situationer, hvor mødet med et andet menneske er gået katastrofalt galt. Gang på gang er mødet mellem hvide politibetjente og sorte borgere i USA resulteret i tragiske dødsfald. Svindleren Bernie Madoff charmerede og overbeviste investor efter investor, selvom der var adskillige alarmklokker, der ringede. Neville Chamberlain stolede på Hitler, da han bedyrede, at han ikke havde planer om at gå ind i flere lande i Europa. "At tale med fremmede" handler om, hvad der sker, når vi møder folk, som vi ikke kender, hvorfor det ofte går galt, og hvad det siger om os.

Learn what sets high achievers apart -- from Bill Gates to the Beatles -- in this #1 bestseller from "a singular talent" (New York Times Book Review). In this stunning book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illuminate.

The popular podcast host and author explores how people interact with strangers and why these exchanges often go wrong, offering strategic tips for more accurate and productive interactions.

The book that sparked a marketing revolution."e;This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?"e; --From the Foreword by Malcolm Gladwell, author of The Tipping Point.Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to- customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread.In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "e;recipe"e; for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers.

A New York Times Bestselling AuthorUtilizing diverse case studies, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed.

Why do underdogs succeed so much more than we expect? How do the weak outsmart the strong? In David and Goliath Malcolm Gladwell, no.1 bestselling author of The Tipping Point, Blink, Outliers and What the Dog Saw, takes us on a scintillating and surprising journey through the hidden dynamics that shape the balance of power between the small and the mighty.From the conflicts in Northern Ireland, through the tactics of civil rights leaders and the problem of privilege, Gladwell demonstrates how we misunderstand the true meaning of advantage and disadvantage. When does a traumatic childhood work in someone's favour? How can a disability leave someone better off? And do you really want your child to go to the best school he or she can get into? David and Goliath draws on the stories of remarkable underdogs, history, science, psychology and on Malcolm Gladwell's unparalleled ability to make the connections others miss. It's a brilliant, illuminating book that overturns conventional thinking about power and advantage.'A global phenomenon... there is, it seems, no subject over which he cannot scatter some magic dust' Observer

In What the Dog Saw Malcolm Gladwell covers everything from criminology to spaghetti sauce to show how the most ordinary subjects can illuminate the most extraordinary things about ourselves and our world. Looking under the surface of the seemingly mundane, he explores the underdogs, the overlooked, the curious, the miraculous and the disastrous, and reveals how everyone and everything contains an incredible story. What the Dog Saw is Gladwell at his very best - asking questions and finding surprising answers. 'A global phenomenon... there is, it seems, no subject over which he cannot scatter some magic dust' Observer 'Gladwell makes the world seem fresh and exciting again' Evening Standard 'Comes exuberantly close to ... what goes on inside other people's heads' Daily Telegraph 'A dizzying array ... his writing talks to all of us' Guardian 'Consistently absorbing ... captivating' Independent 'Gladwell's storytelling qualities and his eye for the human drama ... make this so compelling' Sunday Times

Hvad er forskellen på en gåde og et mysterium? Hvad er det helt specielle ved ketchup? Hvorfor overdriver vi betydningen af intelligens? Er det bedre at gå i chok end i panik? Og hvad kan pitbulls lære os om kriminalitet? Mød Ron Popeil, verdens bedste sælger, og John Rock, manden der opfandt p-pillen og begik en bitter fejltagelse. I denne samling af historier fortæller Malcolm Gladwell om en række ekstraordinære mennesker og leder efter de paradokser og fejlslutninger, som ofte får os til at drage de forkerte konklusioner. "En historie står og falder med dens evne til at engagere dig, få dig til at tænke, give dig et kig ind i et andet menneskes hoved – også selv om du ender med at mene, at det ikke er et sted, du har lyst til at opholde dig," skriver Malcolm Gladwell i bogens forord. "Hvad hunden så" består af 19 moderne eventyr, som gør netop det.

Hvorfor er 150 et magisk tal? Hvordan opstår et modefænomen? Er kriminalitet smitsomt? Er selvmord? Hvilke mennesker viderebringer og vedligeholder rygter? Og hvad er den mest effektive indsats mod rygning? Et magisk vendepunkt er det øjeblik, hvor en idé, en trend, et produkt eller et adfærdsmønster spreder sig som en steppebrand. Malcolm Gladwells internationale bestseller undersøger den sociale epidemi som fænomen og forklarer, hvorfor store forandringer sker pludseligt og uventet. Bogen analyserer kriminalitet, anti-rygekampagner, modetrends, børneudsendelser, rygter og et væld af andre eksempler på smitsom adfærd. Men først og fremmest viser den, hvordan én kreativ person – med et lille, velanbragt skub – kan forandre hele verden. Det magiske vendepunkt er et uvurderligt redskab for alle, som beskæftiger sig med sociale medier, politik, reklame, markedsføring, journalistik eller græsrodsarbejde i ordenes bredeste forstand. Sammenlagt har bogen ligget på New York Times’ bestsellerliste i mere end syv år.

Hvad sker der, når vi tager en lynhurtig beslutning? Hvorfor har nogen mennesker succes med at følge deres intuition, mens andre konsekvent vælger forkert? Hvordan kan vi vide noget – inden vi ved, at vi ved det? Og hvorfor er de bedste beslutninger ofte umulige at forklare? Kultur-ikonet Malcolm Gladwell udforsker i Blink det gådefulde øjeblik, hvor vi når til en erkendelse. Han sammenfatter ny forskning i psykologi, sociologi og økonomi og leverer underholdende indsigt i fænomener som biljagter, antikke statuer, krigsspil, lægesjusk, morsesignaler, Tom Hanks, tomatsovs og speed dating. Resultatet er en fascinerende og tankevækkende brugsanvisning i, hvordan vi skærper vores evne til at tage rigtige beslutninger og bliver bedre til at erkende – på et øjeblik.

Hvor mange timer tager det at blive dygtig? Hvad skal der til for at få succes? Kan man være for klog? Og hvordan kan en fødselsdato ændre dit liv?Afvigerne er de mennesker, der som Bill Gates og The Beatles hæver sig over andre og opnår evig berømmelse og succes. De er dygtige, ingen tvivl om det, men hvorfor er de dygtige? spørger Malcolm Gladwell og giver en række svar, der river tæppet væk under alle vores forestillinger om intelligens, uddannelse og medfødte evner.AFVIGERNE afslører de overraskende hemmeligheder bag succes og undervejs leverer Malcolm Galdwell underholdende indsigt i forskellige emner som flyulykker, rismarker, slægtsfejder, ishockey og jødiske advokater.

For 3000 år siden på en slagmark i det gamle Palæstina fældede en hyrdedreng en mægtig kriger med en sten og en slynge – og siden da har navnene David og Goliat været synonyme med kampe mellem underdogs og giganter. I DAVID & GOLIAT udfordrer Malcolm Gladwell den måde, hvorpå vi tænker på forhindringer og ulemper: Når vi bliver diskrimineret imod eller lever med handicaps, når vi mister en forælder eller går på en middelmådig skole.Gladwell begynder sin bog med den rigtige historie om, hvad der skete dengang for mange år siden mellem kæmpen og hyrdedrengen. Derfra udforsker DAVID & GOLIAT Nordirlands problemer, tankegangen hos kræftforskere og borgerrettighedsforkæmpere, dynamikken i velfungerende og kaotiske klasseværelser og meget mere – alt sammen for at vise, at meget af alt det, der er smukt og betydningsfuldt i verden, kommer af modgang og lidelse. DAVID & GOLIAT trækker på historie, videnskab, psykologi og fortællinger om bemærkelsesværdige skæbner samt på Malcolm Gladwells uforlignelige evne til at skabe sammenhænge, som vi andre overser.