Bøger af Marcelo Macedo

The aim of this book is to analyse the process of implementing integrative and complementary practices with regard to health management in the most diverse areas, showing how multidisciplinary teams work in their fields of knowledge. In addition, interdisciplinarity is shaped by the intersection between health management practices and the practices of multidomain actors working in various areas, such as physiotherapy, nursing, pharmacy, specialists in primary health care and management. In this context, this book helps the reader to position themselves as a strategic health management analyst, identifying, analysing, using and disseminating relevant knowledge for decision-making. The authors make important contributions to the healthcare field, addressing the context of each professional's work and their relationship with the tools available to healthcare managers. It is both a contribution to the cause of health management in the country and a stimulus to multi- and interdisciplinary work.

As we read more about knowledge management and its applications, we see clear links with other, better-known management disciplines. Knowledge management uses concepts, models, methods and techniques developed by various disciplines, making up a growing body of knowledge that, step by step, is forming the theoretical and methodological foundations of a scientific discipline. The content of this book shows that the common thread between these disciplines and knowledge management is the recognition that information and knowledge are corporate assets that require appropriate tools to manage them, because it is not possible to manage the new with the tools of the old.

The book is the result of a set of research, including two undergraduate TCCs, a specialization PCC and two articles. They are: Knowledge Management Tools applied in a Hospital Unit; Business Plan of a women's fashion E-commerce; Development of relationship marketing actions for the Cantrelle Design brand; The impact of knowledge storage for better business performance and mental health of the microentrepreneur and self-employed; Analysis of the poetics of the duolingo application interface.

As innovating involves connecting, interacting, sharing and co-creating or co-producing, one of the strategies to increase success in this process is to consider innovation habitats and another is to work on the management of the knowledge involved, which are the central themes of this book. The book is structured in chapters, with Chapter 1 presenting a study on the risk of knowledge loss in mergers and acquisitions from the perspective of managers in a food industry. Chapter 2 presents an analysis of how the knowledge management process, in the context of a regional innovation system, which has the sixfold helix as a background, can effectively collaborate with the process of generating innovation and, consequently, competitiveness. Chapter 3 discusses the relevant factors that led the University City Science Centre, located in the United States, to become a world reference in innovation. Chapter 4 presents and analyses the Matam High-Tech & Business Park, in Israel, according to the fundamental characteristics for the development of a technology park. Finally, in Chapter 5, Thailand Science Park is also studied based on its characteristics.