Udvidet returret til d. 31. januar 2025

Bøger af Marcus Matthias Keupp

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  • - The Next Generation
    af Marcus Matthias Keupp
    1.221,95 kr.

    This book analyzes cyberdefense from a novel and interdisciplinary perspective, offering solutions for problems that have long impeded a more efficient defense. It explains why cyberdefense organized and performed by humans is too slow, too cumbersome, and too ineffective. Combining the analytical capabilities of experts in operations research and management, international security studies, economics, risk analysis, and defense management, the volume addresses these problems of current cyberdefense. The authors present suggestions for the next generation of cyberdefense, explaining why the future defense must focus on speeding up responses, why a single response may not be enough, and why effectiveness requires foresight.This makes the book a must-read for scholars, researchers, intelligence analysts, homeland security staff, and professionals who are interested in learning more about the issues of current cyberdefense, as well assolutions for the next generation of cyberdefense.

  • af Marcus Matthias Keupp
    703,95 kr.

  • - Brexit, Lockdown Und Die Zukunft
    af Marcus Matthias Keupp
    198,95 kr.

  • - An Institutional Perspective
    af Marcus Matthias Keupp
    1.001,95 kr.

  • - Eine bilanzielle Betrachtung am Beispiel des Forderungsmanagements
    af Marcus Matthias Keupp
    365,95 kr.

  • af Marcus Matthias Keupp
    166,95 kr.

    Essay from the year 2001 in the subject Business economics - Accounting and Taxes, grade: A+, University of Warwick (Warwick Business School), language: English, abstract: The spectacular breakdown of Polly Peck impressively demonstrated the role of creative accounting in the 1980s. Although many companies were not doing well, creative accountants could easily deceive shareholders by manipulating figures.The Companies Act requires financial statements ¿to give a true and fair¿ (i.e., factual and unbiased) ¿view¿. This enables user groups to properly assess a company¿s financial position. If, however, accountants are free to arbitrarily manipulate figures, this becomes impossible. Therefore efforts had to be made to confine the extent of creative accounting.By defining creative accounting (section 2), a critical evaluation of measures (section 3) and the conclusion (section 4), this essay will show that the measures introduced by the ASB are powerful to contain present creative accounting. However, they will not prevent future creative accounting.

  • - Is There Really a Trend Towards a Global Innovation Network?
    af Marcus Matthias Keupp
    166,95 kr.

  • af Marcus Matthias Keupp
    166,95 kr.

  • af Marcus Matthias Keupp
    166,95 kr.

    Scientific Essay from the year 2001 in the subject Business economics - Business Management, Corporate Governance, grade: A+, University of Warwick (Warwick Business School), language: English, abstract: After years of ever-increasing profits, the ailing British retailer Marks and Spencer (M&S) has fallen out of favour with British customers. Sales and profit strongly declined, followed by shakeups in the top management team. M&S faced extinction when confronted with Philip Green¿s takeover plans. Top management have made efforts to turn M&S around. The analytical approach to assess these efforts is as follows:Having evaluated turnaround models (Chapter 1), I will observe actions undertaken by M&S (Chapter 2), finally putting both sides together, determining if the actions fit the model (Chapter 3). Introducing competitive advantage as the measurement for success (Chapter 4), the conclusion (Chapter 5) will show that M&S is just one example for a problem that goes far deeper.

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