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  • Power of Communicating the Family Firm Status af Margarete Rosina
    Power of Communicating the Family Firm Status
    - The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness
    af Margarete Rosina
    716,95 kr.

    Margarete Rosina investigates whether it makes sense for family firms to communicate their family firm status to consumers.

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