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Power of Communicating the Family Firm Status - Margarete Rosina - Bog

- The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness

Bag om Power of Communicating the Family Firm Status

Margarete Rosina investigates whether it makes sense for family firms to communicate their family firm status to consumers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658196981
  • Indbinding:
  • Paperback
  • Sideantal:
  • 188
  • Udgivet:
  • 5. oktober 2017
  • Udgave:
  • 12018
  • Vægt:
  • 2753 g.
  • 8-11 hverdage.
  • 27. november 2024
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  • BLACK NOVEMBER

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Margarete Rosina investigates whether it makes sense for family firms to communicate their family firm status to consumers.

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