Bøger af Mark W. Johnson

Game-changing disruptions will likely unfold on your watch. Be ready.In Dual Transformation, Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation shows you how your company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face. Disruptive change opens a window of opportunity to create massive new markets. It is the moment when a market also-ran can become a market leader. It is the moment when business legacies are created.That moment starts with the core dual transformation framework:Transformation A: Repositioning today's business to maximize its resilience, such as how Adobe boldly shifted from selling packaged software to providing software as a service.Transformation B: Creating a new growth engine, such as how Amazon became the world's largest provider of cloud computing services.Capabilities link: Fighting unfairly by taking advantage of difficult-to-replicate assets without succumbing to the "e;sucking sound of the core."e;Anthony, Gilbert, and Johnson also address the characteristics leaders must embrace: courage, clarity, curiosity, and conviction. Without them, dual transformation efforts can founder.Building on lessons from diverse companies, such as Adobe, Manila Water, and Netflix, and a case study from Gilbert's firsthand experience transforming his own media and publishing company, Dual Transformation will guide executives through the journey of creating the next version of themselves, allowing them to own the future rather than be disrupted by it.

Change is inevitable, but, poorly handled, can spell disaster. A bold new vision for imple-mentation of new strategies and processes call for an understanding of what is to be changed, based on The Diamond Principle. The Diamond Principle, briefly, is that the people who actually do the work in question need to be consulted before the work is changed, or a new pro-cess is implemented. There is a knowledge diamond in most organizations that will show you where to get the information you need for success in change management. This book will show where to look for the information, how to get it when you find it, and how to implement changes with a view toward success. Written in a conversational style that is easy to follow, examples both good and bad are analyzed to determine what did and did not work, and how implementation of the principles in this book were used to effectuate better performance (or not used, to ruin performance).

Business model innovation is the key to unlocking transformational growthbut few executives know how to apply it to their businesses. In Seizing the White Space, Mark Johnson gives them the playbook.Leaving the rhetoric to others, Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to seize their white space and achieve transformational growth by fulfilling unmet customer needs in their current markets; serving entirely new customers and creating new markets; and responding to tectonic shifts in market demand, government policy, and technologies that affect entire industries. He then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise, while investigating the vexing and sometimes paradoxical managerial challenges that have commonly thwarted so many companies in their unguided forays into the unknown.Business model innovators have reshaped entire sectorsincluding retail, aviation, and mediaand redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their businesses and achieve transformative growth.