Bøger af Michael Bonilla

There is no such thing as a good deal for the wrong insurance policy. Yet, why is it that so many people have the wrong insurance? The biggest problem facing consumers in the insurance market is what? What is it? Consumers understand what they are paying for insurance, but they don't understand what they are actually paying for. The reality of purchasing insurance in America is that people do not fundamentally understand what they are purchasing. 96% of drivers misunderstand at least one key aspect of their car insurance policy, and more than half have false assumptions about multiple features of their coverage (Vohra, 2022). Think about that for a second. The best case with insurance is that you purchase insurance, pay for it until you die and hope you never have to use it. Yet, people will pay for something their entire life, and never truly understand it. That is unless, they have to actually use it, then they become veritable experts overnight.

Insurance is a very unique product. It is the only product you purchase and hope to never use. The best case with insurance is that your rates go up every year and you never even get to use it. If your Agency is not growing premium every single year, odds are you might need to re-examine one or all of these things; Retention Strategy, Marketing Plan, New Business Sales Process, Remarketing Efforts, Touch Points, Renewal Review Process and or Cross-Selling System. It's an exciting time to be in the Insurance Industry. I believe there is ample reason to hold a highly favorable outlook on the Agency Distribution Channel. Consumer expectations are evolving, the real question is, what will you do about it?

Struggling to close P&C sales? Tired of every client forcing you to compete on price, because someone saw a TV ad that promised free insurance? In this second edition I have put together closing tips, slick statements, qualifying questions and rebuttals to help you drive value based sales conversations. Whether you are a new agent, producer and or someone just wanting to learn how to sell Auto, Home and Umbrella insurance, take a look at what I put together.

Struggling to meet your sales goals? Struggling to develop your life practice? Struggling to close life policies? Dealing with chargebacks when you shouldn't be? This book might help. If you'd liked my other work this book will blow you away. It's packed with questions, slick statements and ways to deal with common life agent issues. I hope you enjoy the second and latest edition to "I only smoke when I drink..."

When a marketing rep comes into your office or someone from the management team and tells you to, 'Sell the value', how often do you find yourself rolling your eyes? As a former agency owner and now a consultant, I often find myself spouting the same slogan. Why? Because, I have done it and done it quite successfully. Whenever a rep came into my office and told me to sell the value of carrier X, I would think that's something an expensive company would say or an overpriced company, because what else could they say?We've officially entered a hard market cycle in California on the personal lines side, which is strange to even say. The market has tightened up and many carriers are non-renewing or reducing underwriting appetite to not take on a lot of new business in California. This is why I started writing in 2014 and again in 2017, 2018 and 2019. In my estimation our industry is going to see a massive shift over the next 3 or 4 years. A shift from judgement underwriting to block chain and data underwriting. Artificial intelligence has already been underwriting, selling and handling claims for smaller insure-tech companies for the past 4 years. This is a prevalent trend in our industry. But, why?Why? Because, we have shifted our focus from selling peace of mind to selling a price. Why? Because, we have put more value on talking about premium, payments and price, than having hard conversations about protecting assets and families. We have shifted hard on price, and almost every insurance company has followed suit in their marketing efforts. Almost exclusively every billboard, social media ad and print ad espouses X insurance carrier savings you up to 25-43% on your insurance per year. The conversation has shifted in a way that will cannibalize our industry and wrongfully set expectations for consumers.A recent study by insurancequotes.com found that around 80% of consumers self-report in blind surveys that consumers shop or are prompted to shop based on price. This study is congruent with most studies down on consumer behaviour.

When we are too close to a problem the great picture often alludes us. New to sales and looking for some basic training? Are you a veteran to the industry and looking for some new material? Sales doesn't have to be some allusive and mysterious vocation. It's a learnable skill set.

Do you ever wonder how some people sell annuities like hot cakes and yet you haven't sold a single annuity in over a year? Not everyone starts out know the tips and hints to take them to the top of annuity sales. This book might be helpful on your journey selling insurance. Selling Annuities isn't like selling life insurance. It takes a slightly different approach and this book will give you something to think about next time you are prospecting for annuities. I've put some strategies, some prospecting ideas and some overall helpful hints.

In this second edition to "How to Sell Indexed Universal Life Insurance" you'll find an additional 50 pages of content, 7000 words, new systems, charts, graphs and easy explanations to help you understand how to potentially increase your IUL sales. My goal with this edition is to take the feedback from the first and jam pack it with useful information. If you're interested in learning more about Indexed Universal Life Insurance please give it a read and tell me what you think.

Need help closing life sales? Who doesn't? I've packed this book with helpful hints, tricks and tips to do just that. Struggling with chargebacks or randomly cancelled policies? Suffering from clients hopping on the 'be-back-bus'? Looking for new qualifying questions, closes, slick statements or transitions? This book might be the book for you. Unsure how to tell if someone is a prospect or just suspect? This book might be the book for you. I've packed this tiny little book with mounds of new content and useful info to help you convert more prospects into clients. Believe it or not our industry existed without agents for about 100 years. What might be even more unbelievable is that for most of that time since then, agents could sell without a license! A lot has changed in our industry and a lot will change. What will remain consistent are agents just like you who invest in their brain, who invest in education and continue to develop their practice. Think of this book like an investment, by simply diverging about the amount of money it would cost for a couple of cups of coffee, you to can obtain this incredible book.

In this second edition of "How to Sell Annuities" you will find additional insight, tips, useful questions and statistics to help you drive you practice. Writing this second edition it was clear that there was more I could contribute and the resulting new edition should be a significant improvement over the first draft. Annuities are what some industry analysts would consider the 'drug' of our industry, why? Because, once you sell your first annuity most agents never want to sell anything else. So, that being said, how can this book help your annuity sales? I'm looking for you to partake with one critical piece of information, whether that is a new strategy for selling, understanding how to improve your workflow/process and or some kind of inspiration for prospecting.