Bøger af Nick Lee

Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.

An integrated, accessible and humorous guide to why research methods are the way they are and how they do what they do.

How to even the odds with the house at Black Jack. To hit or not to hit a hand. The age old question of what to do if you have 16 showing

If you should happen to pass through Virginia, and find a certain crumbling bridge, chances are you've arrived in Spring Hill. Through the telling of six tales, you will learn of the bloody and paranormal encounters of teens and adults who have live here. A teenage girl is so in love with a boy that she kills anyone that comes between them. Lawmen by day turn into werewolves by night to prowl the local woods waiting for people to enter. An entire body of water, the Bo Lake, which has always brought big business to Spring Hill, is a demon in disguise. Goblins and ghost seeking revenge also reside here. I will be with you as you see the creatures of this town through different times and shades of color. We are all waiting to meet you.

An accessible guide showing how and why techniques in quantitative analysis are useful in business contexts. It comes with access to data sets and answers to student exercises, as well as a downloadable workbook containing a series of exercises to help students learn.

Adulthood is no longer lived as a state of personal completion. Careers, intimate relationships, even identities, are increasingly provisional. Does this mean that there is no significant difference between adults and children? This book examines these issues through assessments of theories of childhood in a globalizing and mediated social world.