Bøger af Patrick Wiget

Academic Paper from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 62, University of Salford, language: English, abstract: This paper examines the possibilities of expansion for the Hard Discounter Chain "Lidl" that operates in the food and non-food retail sector. The organization is keen to expand on an international scale, and it will be evaluated if the expansion is more likely to be successful by opening a store in Norway or Mexico. The paper will use different analysing models to identify the most attractive target market. This paper focuses on the country of Mexico to determine its potential as a target market for Lidl's future international expansion strategy. The rationale is processed with a more detailed discussion of a PESTEL analysis of the macro-environmental factors of the selected market. An explicit impact of the macro-environmental factors on the selected market is evaluated. Porter's 5-factor model is applied to critically analyse the competitive intensity of Lidl's industrial environment in the chosen market. Resources as well as the capabilities of Lidl and their impact on competition as the company enters the market are critically evaluated. The various market entry opportunities are examined, and recommendations are made as to which are available to Lidl. To this end, recommendations are made around the market entry opportunity that will allow the company to make this strategic international expansion a success.

Academic Paper from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 69, , language: English, abstract: This paper refers to a catering supplier called creative catering Ltd. (CC), based in Basel, Switzerland. In 2015, they opened a new branch called "In-flight Services and Catering" (ISC), providing services to the in-flight industry. ISC serves on a high-class level to private, corporate, governmental and royal customers from an international setting with multicultural backgrounds who do not have a local airline service for their needs. ISC cannot be compared to the more basic services provided on first-class charter flights (CF), because it provides to a smaller audience focusing much more on individual needs than a CF. ISC is delivering up to four flights a day, to small business jets and wide-body long-haul aircraft. In 2018 the ISC generated a revenue of CHF 280,000 which is about a fourth of the CC total income. The combination of services and goods provided by ISC in relation with the difficult forecasting situation will be discussed thoroughly throughout the paper. This difficult relationship shows how important a clearly defined operations management and process setup is.Catering is the largest part of the branch, therefore, this paper mainly considers the in-flight catering sector with its process of the ordering system, discussing the vulnerability and challenges within the system and analysing a lean approach to improve its performance and evaluate new findings.

Essay from the year 2019 in the subject Business economics - Supply, Production, Logistics, grade: 62, University of Salford, language: English, abstract: This paper evaluates the relationship and the supply chain between a UK organization importing food and a Greek organization exporting food. The economic risks, issues of sustainability, environmental problems and scarcity of raw materials will be discussed regarding the concept of a procurement management network. The main question is how such a network can be managed on a global scale, while looking at possible risks and case studies dealing with specific parts of the subject.The paper is structured linearly to give a clear representation of the important aspects of procurement and supplier relationship management (SRM). The important aspects will be assessed individually with a focus on how a sustainable relationship can be built considering that the economic situation could change rapidly in a cross-border relation. Firstly, it is essential to look at the SRM as a basis of the process of procurement. This is followed by an assessment of how the authorities should be involved and how a contractual concept can support a supply chain relation network. Furthermore, possible economic risks will be taken into consideration. These economic risks are in juxtaposition to a potential scarcity of raw materials and the difficulties that international trade has to deal with in order to show responsibility for an increasing environmental threat. Finally, it will be discussed, how sustainability can be ensured. All of those various aspects of procurement management will be supported by case studies.

Essay from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 67, University of Salford, language: English, abstract: This paper will analyze the concept of Risk Management. The main aim lies in discussing how Risk Management can be achieved in the most effective way and additionally, who, in an organization, will take responsibility for an effective management. It will be argued that the question of how responsibility is distributed within an organization is central to the effectivity of Risk Management. How is the risk measured, ranked and outlined by the organization and the management?The author will outline a possible strategy on how to incorporate a risk management strategy in the form of a visual diagram into a project. Finally, it will be discussed how a professional execution of Risk Management can result in reducing the Risk, its impact on the project and how an effective Risk Management system can be supported and sustained by proper communication throughout the organization

Master's Thesis from the year 2020 in the subject Business economics - Market research, grade: 65, University of Salford, language: English, abstract: In this exploratory dissertation the influence of wine packaging on the consumer¿s perception of quality is examined. The focus of this dissertation will be the German Speaking part of Switzerland (GSP). For this research, wine in traditional glass bottles (0.75 liter) will be compared to wine from Bag-in-Box (BiB; 3 liter) in a qualitative research questionnaire in combination with a blind wine tasting and semi structured interviews.The research will be reflecting the perception of the consumers in Switzerland, showing what kind of influence the packaging has on the consumer. A multi method approach is applied 1) A white wine is filled from the Bag in Box into a traditional glass bottle. Afterwards the same wine was presented in a blind tasting, once in a covered bottle and once in the BiB, to a selected tasting panel that fills out a self-completion questionnaire, to see if the packaging has a direct influence on the perception of quality. 2) In addition, qualitative semi-structured interviews are conducted with people working in the wine industry to assess their perception in regards to the packaging. A manual database of categories was created, which has grown through a continuous comparison of data coding and concepts, based on the findings and arguments of the used literature.

Seminar paper from the year 2020 in the subject Leadership and Human Resources - Employee Motivation, University of Salford, course: MSc, language: English, abstract: This is a consulting report to identify the possibility of the company SAR Health Services (SARHS) to distribute their diagnostic medical equipment in the medical sector in Europe, which they produce in Switzerland, and additionally get a foothold in the Asian market. Their possibility will be analyzed using a consulting cycle. Furthermore, the operating costs are to be reduced and production facilities are to be merged with office infrastructure, which includes a mass dismissal of 5 to 8% of the 3000 employees. In addition, a sustainable approach is introduced in order to save further costs. The research mainly concentrates on the strategy and the change management and how this affects aspects like motivation, loyalty and performance of the work force and of management of the organization.