Bøger af Paul Fornelli

The concept of transferable relevance is a primary topic throughout Sales Readiness: A Template for Success. However, its true essence is sales education. This groundbreaking book offers a set of tools and exercises based on the science, the fundamentals, and the enduring principles of sales performance that act as a communication blueprint for job seekers, a sales readiness template for sales people, and guidelines for any company willing to do an internal audit of its sales-related infrastructure and processes. Written by Paul Fornelli, a top-performing financial services sales professional whose job went the way of the dinosaur after the 2008 financial crisis, Sales Readiness is grounded in the experience of someone who, through hardship and struggle, eventually gained success finding work in a difficult job market-a myopic and micro-targeted talent acquisition ecosystem that leaves job seekers lacking the hard skills or the necessary keywords on a resume feeling invisible, ignored, and undervalued. Whether you're an individual seeking to widen your horizons, a sales professional looking to optimize your performance, or a business that would benefit from a built-in framework designed to ensure sustained success, this book will inspire you to achieve more than you ever thought possible!

Demonstrates how to integrate multiple forms of media into a successful ad campaign, newscast, promotional event, TV show, or feature film so that the content stands out and gains attention in a world oversaturated with media.