Udvidet returret til d. 31. januar 2025

Bøger af Peter M. Smudde

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  • af Peter M. (Illinois State University Smudde
    803,95 - 2.722,95 kr.

  • - Genres, Message Design and Strategies in Public Relations
    af Peter M. Smudde & Jeffrey L. Courtright
    315,95 - 946,95 kr.

  • - A Case Study Bridging Theory and Practice
    af Peter M. Smudde
    381,95 - 786,95 kr.

    Examines an important public relations case in great depth over the 6-year period in the 1990s when it was managed: General Motors 1973-1987 C/K pickup trucks, which were alleged to have a defective fuel-system design. Lessons learned from this detailed, deeper examination of public relations offer valuable insights from an active bridging of theory and practice.

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