Bøger af Peter M. Smudde - tales.dk

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Managing Public Relations

af Peter M. (Illinois State University Smudde

776,95 - 2.566,95 kr.
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Inspiring Cooperation and Celebrating Organizations

- Genres, Message Design and Strategies in Public Relations

af Peter M. Smudde & Jeffrey L. Courtright

946,95 kr.
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Public Relations as Dramatistic Organizing

- A Case Study Bridging Theory and Practice

af Peter M. Smudde

381,95 kr.

Examines an important public relations case in great depth over the 6-year period in the 1990s when it was managed: General Motors 1973-1987 C/K pickup trucks, which were alleged to have a defective fuel-system design. Lessons learned from this detailed, deeper examination of public relations offer valuable insights from an active bridging of theory and practice.
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