Name: Public Relations as Dramatistic Organizing
Price: 786.95 DKK
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Author: Peter M. Smudde
ISBN: 9781572739543

Public Relations as Dramatistic Organizing af Peter M. Smudde

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Examines an important public relations case in great depth over the 6-year period in the 1990s when it was managed: General Motors 1973-1987 C/K pickup trucks, which were alleged to have a defective fuel-system design. Lessons learned from this detailed, deeper examination of public relations offer valuable insights from an active bridging of theory and practice.

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Sprog:
Engelsk

ISBN:
9781572739543

Forlag:
Hampton Press

Indbinding:
Hardback

Sideantal:
252

Udgivet:
30. august 2011

Leveringstid: 2-4 uger.
Forventet levering: 7. december 2024

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Examines an important public relations case in great depth over the 6-year period in the 1990s when it was managed: General Motors 1973-1987 C/K pickup trucks, which were alleged to have a defective fuel-system design. Lessons learned from this detailed, deeper examination of public relations offer valuable insights from an active bridging of theory and practice.

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Business og læring > Marketing

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