Bøger af R. Palmer

The book examines how globalization is altering the structure of the extremely foreign trade-dependent Caribbean economies. It treats these small economies together as a single economy by focusing on their common features.

Marketing practices have fundamentally changed since the early 1990s. This book documents the nature of these changes, examines their impact on marketers and marketing and explains the results of a major international study into the changing nature of contemporary marketing practices.