Name: New Global Marketing Reality
Price: 625.95 DKK
Availability: InStock
Author: R. Brookes
ISBN: 9781403905208

New Global Marketing Reality af R. Brookes

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625,95 kr.

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Marketing practices have fundamentally changed since the early 1990s. This book documents the nature of these changes, examines their impact on marketers and marketing and explains the results of a major international study into the changing nature of contemporary marketing practices.

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Sprog:
Engelsk

ISBN:
9781403905208

Forlag:
Palgrave USA

Indbinding:
Hardback

Sideantal:
292

Udgivet:
10. oktober 2003

Udgave:
2004

Størrelse:
229x152x19 mm.

Vægt:
591 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 7. december 2024

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Marketing practices have fundamentally changed since the early 1990s. This book documents the nature of these changes, examines their impact on marketers and marketing and explains the results of a major international study into the changing nature of contemporary marketing practices.

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